2023-2024: Big Shift Project
Ethnography study with private insight for funders and themed workshops.
Discover opportunity to grow future-fit brands and organisations, inspire relevant strategy, innovation & communication that positively impacts lives.
Pilot study client: Shoprite Checkers.
In 2025 we are offering more organisations the opportunity to design a process to spark your own Big Shifts.
Corporate Projects
2024: Big Shift : Checkers
Friends group – filmed interview in mall
2022: Digital Media Study
“Meet the Family” – filmed in home ethnography
2023: Gen Z Study
Filmed ethnography, campus residence.
2018:Audience Study
In home observation & ethnography
Martha Dhlamini in field.
2023: Brand Positioning study
Filmed & virtual ethnography + 2 day workshop with brand team, creative and media agencies.
2023: Brand Positioning study
Filmed ethnography study + workshop with brand team + creative and media agencies.
2023: Brand strategy
Filmed & virtual ethnography + full day strategy workshop with Furniture brands executive teams.
2018: Brand promotion dev
In store + in home – filmed ethnography.
Fabio da Graca in field.
2017: Audience – Media
FIlmed ethnography + workshop with brand and media agency.
2019: Product innovation
Filmed ethnography + 2 day workshop with brand and product development team.
2018: Brand Opportunity
In store + in home – filmed ethnography + quantitative research.
Full day off site workshop with team
2018: Competitive landscape
FIlmed ethnography + quantitative study + full day off-site workshop with brand team
2019: Gen Z study
Filmed ethnography & workshop to inspire product innovation, strategy and communication with client and creative agency.
2021: Organisation Shift
Internal study – filmed and unfilmed interviews with exec team workshop to inspire solutions to challenges experienced during Covid pandemic.
2018: Going Digital
Filmed ethnography & workshop to inspire solutions to digital systems transformation with all generations of sales consultants.
2022: Africa Innovation
Filmed ethnography, quantitative study & virtual workshop to inspire product innovation, strategy and full impact business model.
Collaboration with local experts and agencies.
2018: Portfolio study
Filmed ethnography & natural groups to inspire communications and promotions.
2021: Virtual Immersion
Virtual ethnography & workshop to inspire portfolio strategy, communications and innovation.
2020: Brand impact study
Virtual ethnography with teachers during COVID pandemic to develop a Facebook content platform to address the learning gaps.
2017: Packaging Development
In store + in home – filmed ethnography.
Creative workshop with client and agency team.
2016 Impact Communication
Workshop with agency & respondents to inspire a local campaign from global positioning.
Content extract from African Odyssey Project.
2021: Audience Segmentation
Virtual ethnography to bring to life & explore WorldViews & category drivers for a diverse audience
2023: Brand Communication
In home – filmed ethnography & immersive experience + creative workshop with client and agency team.
CLICK TO PLAY the ad inspired by our insights.
Non Profit Projects
2021-23 IMPACT INNOVATION
Safe space groups, Filmed street Ethnography, Workshops, Funders exhibition, Launch videography.
2021:Mobile app development
Filmed ethnography study + virtual workshop.
2019 Impact Evolution
Filmed ethnography to understand and help develop the impact of comic-style contracts on the working conditions of farm laborers.
Martha Dhlamini in field with client.
2024: Event impact
United We Sing Choir Exchange – Germany & South Africa.
Understanding the impact on Clouds of Hope Children’s home & Kwa-Sani community.
2018: Impact Innovation
Client:Innovation Edge- DG Murray Trust
In situ filmed ethnography + desk research + insight workshop with client and agency team.
Developing a mobile platform for ECD centres.
2019: Impact Story
Epworth Foundation: Noluthando Nzimande
Ethnographic interview and content creation.
2014 Impact Re-ignition
To understand the impact of two decades of WLTP programmes we interviewed women that had been part of their workshops, social and environmental upliftment programmes, and reignited a strategy to continue its good work.
Co-lab Projects
2014: African Odyssey Study
Clients: Nola, Yum Yum, Lucky Star, DG Murray Trust, Quirk, JWT, Red & Yellow school, Unilever.
Family interview, Monique Bermeister in crew.
2023: Big Shift Project
In field with local expert and community influencer, Siv Makatesi
2024: Big Shift Project
Deep dive into social impact issues & solutions with inspiring local entrepreneur interviews.
Interview with Brendan Fernandez, Johannesburg
2024: Big Shift Project
How to shift big sticky issues – teenage pregnancy, parenting generation gap.
Gen Z friends group, Ixopo, KZN
2024: Big Shift Project
Field support by local influencer and community expert Dr Eshia Moodley-Govender, Each One Reach 1, Durban
2024: Big Shift Project
Mariia’s 24 hour Laundromat, Morningside, Durban
2023: Big Shift Project
Colin Mkisi, Cloudy Deliveries – Langa, W Cape
2018: Content creation
Co-resourced by: Sunlight, Daily Sun
Co-created by: Truth Shop, Jincom, Whalley Collective
Expert inputs: Rhodes University, WaterWise, Womens Leadership and Training Programmes.
2021: Virtual connects
In lockdown we began facilitating free sessions on Zoom focusing on various Big Shift themes including : Education Gulf, Hunger 4 Change, Beyond Covid, Digital Dilemma, Uproot Violence, Building Peace… these help us to evolve virtual methodologies, inspired live projects and built deep fellowship and an expansive support network.
2019: Real Space connects
Conn Bertish (Creative Director) presenting our insight fuelled content creation process.
Big Mama’s Famous Truth Shop (Pty) Ltd