Discover Truth. Spark Solutions.
Our insights consultancy was established in Cape Town, SA, 2014, born out of a passion for the power of deep human insight to grow brands and organisations that positively impact lives.
Private or collaborative projects, tailored to brief with a menu of evolutionary qualitative + quantitative research methodologies.
Interactive workshops – filter your team’s experience into the insights, strategic conclusions and creative solutions.
Experienced team collaborating with local experts.
It starts with a REAL conversation.
Contact us to learn more about our methods and case studies.
Let’s design a project to give a fresh, grounded perspective to your strategies that unlocks opportunity for your brand or organisation on this dynamic continent.
Comments from our clients…
“It’s made a real difference to our strategies.
Brings the audience into the boardroom.”
Shoprite Checkers marketing leadership team, 2024“They actually care about our business and the people in it.” Pres Les, Marketing Director, 2018
“It’s the authenticity that makes it different.” GIZ , 2017
“It’s their passion and expertise – insights immediately applied to creative work”, Strategic Planning Director, Ogilvy
“The entire team is passionate about what they do and this comes through in their ability to “dig” for relevant insights – human truth that can be used to drive brand and business decisions.” BIC Marketing Director, Southern East & Central Africa.
” The insights are so rich…we’ve developed many product concepts to take to our customers” MANE Foods, SA.
” Your ethnographic methodology was beautifully unpacked in the research you conducted for us in the ‘Impact Evolution‘ insights study. We look forward to working with you in the next five years of our ‘Scale’ rollout programme.”
Big Issue & Little Issue magazines CEO, 2024
Big Mama’s Famous Truth Shop (Pty) Ltd